The fundamental understructure of our business is rooted in creativity, innovation and sustainability.
— Nhlanhla Magubane, Idea collective executive producer

Idea Collective are a curious bunch of independent thinkers and creatives influenced by broader social and historical archetypes, technological advances and sustainable innovation.

We are storytellers united by our dream of uplifting our communities while still maintaining a competitive edge in producing world class Africa-inspired content for broadcast on multiple platforms thanks to the proliferation of new technologies.

There is an overwhelming necessity to respond to the evolution of society and the global macro trends by redefining ourselves and tapping into new, life driven sources of inspiration, innovation, creativity and vitality. The evolution of technology has made it possible for us to reach out to audiences across the globe over multiple platforms.